Project 3

For project three I created a campaign for meta font based on the poster I created. I made meta match books, ash trays, and other collateral. I also made ads to be placed on taxi tops, billboards, and in subways. I created a web banner to be placed on toxel.com. The campaign was designed to target advertisers and designers in New York City to encourage them to switch the design basic font from helvetica to meta. Overall, I think it was quite successful.

(Web Banner Video Below)